SENIOR WRITER & PUBLIC INFORMATION OFFICER
Company: The Regents of the University of California on beh
Location: Los Angeles
Posted on: November 6, 2024
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Job Description:
Position SummaryIn collaboration with the Assistant Dean, Chief
Marketing Communications Officer (CMO) and other members on the
school's Communications team, the Senior Writer and Public
Information Officer (PIO) will leverage their substantial media
relationships and the school's media-monitoring platform to develop
a strategic media relations plan with minimal supervision. This
includes developing and maintaining the
general/trade/topic-specific media lists for UCLA Samueli, finding
compelling news-worthy pitches from research and other school
activities, working with traditional and digital-media journalists
to identify story ideas suitable for our faculty and/or students,
positioning select faculty experts as go-to sources for target
media outlets, formalizing a proactive and strategic program
designed to generate consistent and positive external news
coverage, etc. UCLA Engineering faculty are at the forefront of
many exciting research areas, including robotics, artificial
intelligence/machine learning, computational medicine, climate
change, sustainability, quantum computing, data sciences,
cryptography and many other emerging technologies. The PIO will
gain a deep understanding and knowledge of target journalists'
beats and faculty expertise to identify opportunities for media
briefing and interviews on an ongoing basis. The Senior Writer/PIO
is a seasoned communications professional responsible for writing
and editing electronic publications, web content and social media
posts. Additional writing duties in support of the Communications
team include web features, event invitations, research press
releases, op-eds, student and alumni profiles, monthly
e-newsletters, marketing materials, presentations, school
announcements and other content as directed by CMO. The PIO will
assist CMO in drafting speeches and talking points for both
internal and external speaking engagements of key school
leadership. The PIO will coordinate with the Communications team to
post on the school's main social media channels, including Twitter,
Instagram, Facebook and LinkedIn to ensure proactive and consistent
messaging throughout the school. Working with CMO, the PIO will
also be responsible for developing and implementing a proactive
public-relations program, including a UCLA Samueli speaker's
bureau, to raise visibility for the Dean and other key leadership
in the school. UCLA Samueli is embarking on a strategic plan to
grow the school, with an emphasis on attracting top faculty from
diverse backgrounds around the world and setting the standard for
undergraduate and graduate engineering education in an equitable
and inclusive way. This position is expected to play a key role in
the success of that strategic plan by elevating the school's brand
among its many constituents.Salary & Compensation*UCLA provides a
full pay range. Actual salary offers consider factors, including
budget, prior experience, skills, knowledge, abilities, education,
licensure and certifications, and other business considerations.
Salary offers at the top of the range are not common. Visit to
discover benefits that start on day one, and to calculate the total
compensation value with benefits.Qualifications
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